Meta's new personal AI agent, Muse, launched September 8, 2026 and began using the @Muse handle on Instagram and X, the same handle the band Muse held for two decades before a quiet rename to @museband months earlier.
Read the full story: Meta's New Muse AI Agent Grabbed a Rock Band's Social Handle →
Transcript
Meta just launched a new AI agent called Muse. And within days, it was answering to the handle at Muse on Instagram and X. The same handle the actual band Muse had held for two decades. The band's accounts had already been quietly renamed months earlier, to at museband and at Musetheband, and nobody at Meta has explained why. This isn't the first time either. Meta's own account is at meta, taken from a motorcycle magazine. Threads is at threads, taken from a clothing brand.
Now it's at Muse, taken from a band whose songs are literally about technology being used against people. Meta hasn't said how the handle moved, or whether anyone even asked first. Three handles. Three unexplained transfers. All landing in Meta's favor.