Dyson's CameraJet is a $499 electric toothbrush with a built-in camera and an AI system called Gap Optical Targeting that fires a precision water jet at gaps between teeth as you brush, launching September 1, 2026 and shipping from September 8.

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Transcript

Dyson just put a camera inside a toothbrush. It's called CameraJet, it costs 499 dollars, and it's the company's first ever entry into oral care. Here's how it works. A macro lens camera in the brush head shoots 28 images every second while you brush. An AI system called Gap Optical Targeting reads those images in real time, looking for the gaps between your teeth where plaque builds up. The moment it finds one, it fires a precisely aimed water jet, about 100 milliseconds later, flossing that spot automatically while you're still brushing. Dyson is betting people will pay to skip a habit they already know they should have. It ships September 8th in two colors, a real test of whether Dyson's motor and fluid engineering translates from vacuums to your mouth.