John Ternus became Apple's CEO on September 1 as Tim Cook moved to executive chairman, and Phil Schiller stepped down from running the App Store and Apple's product events in the same 24 hours.
Read the full story: John Ternus Is Apple CEO Now, Schiller Exits App Store →
Transcript
Tim Cook's fifteen years running Apple ended today. John Ternus, the hardware chief who built the last decade of iPhones and Macs, is now Apple's CEO. Cook moves to executive chairman. But the bigger surprise landed in the same twenty four hours. Phil Schiller, the executive who has run the App Store and every Apple keynote since twenty twenty, is stepping back too. The App Store now belongs to Eddy Cue, the same job he held a decade ago. Schiller keeps his Apple Fellow title, working on initiatives nobody has named yet. Two leadership changes, same day, and that timing is not an accident. Bundling a quiet reshuffle into a headline transition means nobody writes a separate story about why the App Store changed hands. Ternus inherits a company where the App Store fight is mostly settled, and the AI fight is not even close. He built hardware for twenty five years. Software was never his job. Now it is the only thing anyone is going to ask him about.